Freedom and control are usually understood as opposites but what if they
merged? Consumption, management and administration are everywhere. We
are no longer supposed to depend on one other. Instead, institutions and
organizations form a dense web that radically transform our past
relations into ready-made, fragmented norms.
Thus, we are increasingly controlled not by coercion but by competition
and efficiency, aspiration and fear, to the point where a new era in
human sociality is starting. Moving beyond existing critiques, Lianos
argues that capitalism does not show itself as a conspiracy of the
powerful but rather manifests as the lowest common denominator of our
collective weaknesses. Control, therefore, lies in practice and freedom
lies in consciousness.